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SOFTWARE PIRACY
We regularly hear reports about the cost to the software industry of software piracy, but are the claims to be taken at face value? Statistics are notoriously biased towards what the author is trying to say.
Types of Software:
There are three basic types of software, although these do have their own subsections, as will be discussed later:
1. Commercial software, purchased with a licence for one or more computers. This generally is coupled with some form of support and regular updates to patch errors etc. Sometimes a new version of the software is offered at a reduced rate as “update”. This type of software is generally relatively expensive and is often designed to cover specific industrial purposes. The big exception is the various sets of “office” software, which are designed for use in the commercial environment, but can naturally be equally used for various tasks at home. The most common application in this category is, of course, text editing. Most of the other classic “office” applications, such as calculations and data bases are only of limited use in the domestic environment, although they will be used in some cases, particularly now that the more computer-literate generation is growing.
2. Simplified or “lite” versions of the commercial software. These are intended principally for small businesses and enterprises that do not need the complete capabilities of, say, a 3-D modelling system, but must be able to view such documentation and prepare compatible drawings. Again, the “office” environment was a long time not represented in this sector, but has recently started to be available. These will also come with a single or multiple, but limited licence and now mostly be registered with the manufacturer.
3. Free or “open source” software. This is designed for general distribution and has no particular limitations as to use, except that it may not be changed in any way. Naturally, such software has its limitations, but may serve very adequately for many purposes. Practically all types of software are to be found in this category. One notable application distributes the software to read its documents freely, but charges for the software to produce the documents. This policy is arguably the motor behind its ride to a position as industry standard, since you can always be certain that he receiver can decipher whatever is sent, without long discussions about compatibility and versions. Clearly, there can be no piracy of products that fall into the third category, except for changing of the code or reuse of the code for other purposes, but this does not appear to be a major issue at the moment, so we will concentrate our attention on the first two categories.
Both of these categories contain software that is copied and distributed either free of charge or for a nominal fee. Naturally, the full versions of the software are preferred, but the simplified versions are also to be found, depending on what is available.
Types of Software Pirate
This puts our software pirates into two categories of their own:
1. Those who knowingly use a copy of software “borrowed” from work or supplied by friends, who probably acquired it by the same means.
2. Those who prepare copies of software from an original and sell it at a low price through internet auctions or on market stands. Their customers may, in many cases, be unaware that the software has been pirated and simply be pleased to acquire a software package at a bargain price. Some will be quite well aware of the actual source, but still prepared to take this means of saving money.
Composition of the Groups:
So who is to be found in these two groups?
1. This group is very widely ranged and consists of school children, people practicing at home with the company software, various private persons with an interest in computers who will try anything that is free and, possibly, very small businesses. Many schools will supply their students with copies of software licensed for the school to enable them to complete homework or learn to use it for technical subjects. A student finishing a technical school with little or no knowledge of the technical software used in their industry will not easily find employment, so a blind eye is turned in many schools to this practice. Schoolwork is often required to be written on computer these days, and again, this is only really possible if some form of text software is available. Those who use company software at home to play with or for their children to complete homework are also a large group. The computer has become a part of our lifestyle in the western hemisphere, and many people are interested in the possibilities opened by the modern generation of powerful number-crunchers. The days of mainframe computers costing hundreds of thousands of dollars is not gone, but the small computer in a network has taken over in many areas, so the professional software that would earlier have required a mainframe connection and a whole basement full of equipment will now run happily on a home computer. There may be a loss of speed, but who cares? The vast majority of these people know full well that what they are doing is not allowed, but consider this as a very minor matter, and would laugh at any suggestion that they should purchase the software officially. The few companies that also do this are saving money that they probably do not have, despite being aware of the risks.
2. The group of people who copy software and distribute it for sale as being genuine are working simply for profit, taking advantage of the simplicity of the process and the high prices of genuine software. The general public is not aware of the penalties for this type of action and is often unsure about recognising the genuine article. Other items in the consumer market are available from many manufacturers as basically identical products, so why should this not be the case with software? Very many are simply duped into buying what they see as a cheap alternative to a brand-marked product.
Costs of Software Piracy:
So what are the real costs to the software companies?
In most cases, school and college students would not be in a position to pay the costs for the expensive commercial software they use in technical subjects, and the schools and colleges are not in a position to supply this to them free of charge. Most schools have licences for software to be used on the premises, but this is not available for the students at home. Theoretically, they will use the computers at school to complete work and practice, but this is generally not possible due to a lack of resources, or classrooms locked because of vandalism. The only way to solve the problem is for the schools to simply distribute the software to their students on the basis of it being only for their use. There is no licence and no direct upgrade possible. Generally, although illegal, this system works quite well. Schools try to copy upgrades and patches for their students, mostly successfully. The snag to the matter is that we educate people in that this is perfectly acceptable practice, despite it being illegal. No-one would think of insisting or even checking that drop-out students erase the software and no longer use it, but this is probably fairly well assured by the fact that they have dropped out in the first place!
Solutions to Software Piracy:
Student Software:
Low-Cost Software:
One of the best-known software companies has recently started to sell a slightly simplified version of their software in a student package, stating that this is not for commercial use. Naturally, this is being distributed to everybody without regard to their true status as student or not! Nevertheless it is a definite move in the right direction. Providing an affordable alternative is the first step towards a solution for this problem. The quality is good and it contains all the usual features that are needed.
Other companies also offer free software for student use, but this is in most cases pitifully inadequate and simply not up to the job and no preparation for later commercial practice. It remains to be seen how far the availability of reasonably priced student software will affect sales of the commercial product. One of the factors presumably behind this move is the general attitude that the present software is perfectly adequate and can be used for a length of time without being replaced. Since many software houses have distanced themselves from the idea of upgrade software for older versions at a reduced price, this attitude will probably cause sales of the full commercial software to be limited to new systems, and not as an improvement on older systems.
The new wave of student software is probably intended to bridge this gap somewhat by providing extra revenue. Whether the fears of the others that the production of a student version at greatly reduced price will cut into their sales of the full, commercial version will prove to be correct, or the alternative view that these are complementary products will prevail will remain to be seen.
Benefits of Student Use:
It is undoubtedly true that someone who has trained on one type of software will tend to remain loyal to it as far as company policies allow and that this is a definite motivation to purchase a type of software, hence the policy of the schools is unlikely to be challenged or mentioned publicly. Nevertheless, there is no reason for forcing our youth into criminal activity! Providing a solution that allows people to use these applications during training legally should be a priority for the software houses that will bring some revenue in the short term, and possibly more in the long term. One of the problems in the computer branch has always been the emphasis on short term results and quick profits, but this attitude will have to change soon to allow for these factors.
“Fun ” Use:
Again, the people who use the company software at home for fun cannot really be seen as a risk to the profits of a software company. They would simply spend their time otherwise in the evenings if they did not have this possibility! The matter only then becomes problematic when they begin producing work privately for other companies. This would then definitely be a matter for concern, both for the producers of the software and other companies in the same branch, who have to calculate the costs of software into their prices.
Geographical Factors:
The problem is also geographically different. Most of the software packages originate, at least on paper, from the United States. The prices in Europe tend to be 1.5 to 2 times higher, without considering sales tax of any type, which is generally higher in most European countries. Whilst this may not be of consequence for the run of low-cost software, it is a significant difference when complex design or technical applications are considered. This price differential is often explained by higher support costs or translation costs, but these factors alone cannot be the complete reason. A change in this policy would probably help to reduce the level of use of copies in the commercial field at least. Splitting software packages into easily-upgraded elements would also enable small companies to purchase what they need immediately and then add the extra features in time as and when necessary.
Reasons for Software Piracy:
Software piracy is legally a crime, but it is a crime that is still acceptable in our society. Very little has been done to combat it for a number of reasons. One reason is that it is almost universal amongst users of computers. Many people “need” an application once per year and do not wish to pay the sometimes horrendous cost for the commercial licences. Companies have made no real attempt to combat it until now, since this is a form of free advertising, and the benefits of having it available to students have been mentioned above. It is only now, when the earning curve start to tip downhill that this is seen as a threat to company existence. In reality it is relatively simple to make something extremely difficult to copy. Impossibility is a dream in the computer world these days!
Concluding Remarks:
That criminal activity should be hindered and software piracy is, broadly speaking, theft, is quite correct, but the solution is not just to seek out and punish wrong-doers, but to find a solution for all these groups of people who, for one reason or other, wish to use the software, but cannot, or will not, find the means of paying the present market cost. An imaginative solution to this problem could well be the break-through that a company needs to make itself known in every household, provided the product is correct.

It could be one day, one year, or a lifetime. For me it was a seven-year trial-and-error process to understand my feelings about the market. In the meantime, the market changed and evolved into something else entirely from when I started.At the same time, key fundamentals stayed the same. So as long as I did not get excited about the price fluctuations or the shift in supply and demand or the growth of spot forex for the average trader and stuck with fundamentals, I knew that I would be okay.There are hedgers and speculators. The markets are primarily an insurance vehicle. Risk management deals with one thing and one thing only-loss.How we apply these skills in order to learn good habits is immensely vital.So how long does it take to learn how to trade properly?It’s been said that it takes 30 times of performing a new action before it becomes a habit. This is key. So while it may take you longer or not as long, depending on your schedule, I have broken down a set of actions you can take over the course of 12 weeks, three times a week, to help you apply what you have learned. That totals to 36 reminders that you can trade the markets in a different, more lucrative way.For the first month you will tackle the “structure” of your trading. You will define the markets and your trading on your own terms.For the second month it is all about “trial and error”-watching and studying, with an idea to finding out what works and doesn’t work for you.Finally, in the third month, you will “perfect your trading” to fit your lifestyle. You will know how to trade the markets on your own terms, not on an artificial set of parameters that come from a market guru or from perceived belief that money can only be made a particular way.Each item should not take you more than 30 to 60 minutes to complete, but will make a world of difference in your overall success.Month 1: StructureThe latticework that we use to frame the structure of our success becomes all important in how we interact with the markets. While we would love to believe in our own self-importance, no matter how much capital we have, it is dwarfed by the trillions of dollars floating around the futures and forex markets.The first month is dedicated to helping you carve your niche in the marketplace and to really understand how your goals fit in with the overall scheme of things.Week 1: Develop your trading plan.Day 1: Complete the 30-question trading questionnaire.Day 2: Assess what markets you want to trade.Day 3: Run your seven-point checklist to determine which markets match your volatility levels.Week 2: Research the markets you wish to trade.Day 1: Discover what makes your markets tick, importers, and exporters.Day 2: Read the financial statistics that influence buying and selling decisions.Day 3: Learn to read the raw data and distinguish news from hype.Week 3: Research the brokerages you could work with.Day 1: Look at various brokerage firms and discover if they have the tools you need.Day 2: Compare and contrast the features and benefits.Day 3: Plug those numbers that you discover into your trading plan to help you with calculating profits and losses.Week 4: Set up your demo account.Day 1: Set up your demo account (paper traders subscribe to a financial publication).Day 2: Modify your demo account to match your expected commissions and account size.Day 3: Execute test trades to make sure they will allow you to put on options, futures, and spot simultaneously.Month 2: Trial and ErrorMistakes must be made in order to learn. In the second month, you have gone beyond your prep work and now you are playing with a little fire. You have to test and play around with your charting service. We use Genesis Navigator in our trading and back-testing. While I can’t go into a Genesis Navigator tutorial here, it is important that you know your software inside and out before you trade with real money.That way, you will be able to manipulate the indicators and back-test your own theories and ideas about what the market is doing.Week 5: Subscribe to your charting service.Day 1: Get familiar with the technical analysis tools.Day 2: Understand the ticker symbol parameters.Day 3: Program your preferred markets.Week 6: Narrow down your macro technical indicators.Day 1: Pick the technical tools that answer the three main questions.Day 2: Back-test the tools in the demo or charting software account.Day 3: Create your set of primary and redundant tools that you feel comfortable with.Week 7: Fine-tune your entry and exit.Day 1: Study and learn the top 10 candlestick markets by heart.Day 2: Overlay your macro technical indicators with your micro technical indicators and match up profits and losses.Day 3. Pick at least 10 entry and exit points based on your overlay in order to calculate your potential profits and losses.Week 8: Begin your trading journal.Day 1: Create or acquire a set of trade worksheets.Day 2: Figure out how to type directly onto your charts and print out.Day 3: Purchase a trading journal book.Month 3: Perfecting Your TradingIn the final month, you are refining the tools that you played around with in month 2. By refining your tools, you have now begun to tailor your trading for your lifestyle and goals. Although you are far from being an expert trader, you have now elevated your trading to the professional level. You can now execute your first real trade with all of tools at your disposal: money management, technical analysis, and risk management.The power of your trading no longer comes from having an opinion about the markets, but in being able to prepare for potential failure if your opinion doesn’t pan out. This is a huge step up for the 95% of traders who thought that picking the right market, long or short, somehow guaranteed success.Week 9: Choose your core risk management techniques.Day 1: Go back to your 10 entry and exit, macro and micro technical analysis charts, and play around with various risk management techniques scenarios.Day 2: Narrow down your selection to two to three risk management techniques that match your risk-reward profile.Day 3: Run several real-time scenarios of what your potential risk management techniques would look like. Use the trade worksheet.Week 10: Use the Commitments of Traders report.Day 1: Download or review the Commitment of Traders (COT) report from the Commodity Futures Trading Commission (CFTC) for the past monthDay 2: Learn how to read the long form and short forms of the COT report.Day 3: Match the COT activity with price fluctuations based on hedgers and speculators.Week 11: Execute your first trade.Day 1: Set up your trading account.Day 2: Design your trade using your trade worksheet and trading plan.Day 3: Execute your first real trade with risk management and based on your trading plan. Document your activity in the journal.Week 12: Evaluate your progress.Day 1: Depending on whether you are a day, swing, or position trader, evaluate the trade or your knowledge and document in your trading journal.Day 2: Monitor your trading accordingly.Day 3: Begin again at week 11, day 2, and find your next trade.